So, Adidas is taking over as the NHL’s preferred jersey manufacturer next season.
Chalk another one up for the marketers.
What it means is that there will be no alternate or “third” jerseys for NHL squads while the apparel giant gears up to outfit all 30 teams. In some cases, this is a very good thing. For others, well enough should just .
Adidas, which owns Reebok, landed the cash cow that is a seven-year contract to be the exclusive sweater designer, which included the threads worn by teams at the recent World Cup of Hockey.
While Adidas will put those three stripes somewhere on NHL togs, fans will miss out on some great — and not so great — third jerseys, for one season at least.
Here then, are the five best and five worst alternate jerseys seen around NHL rinks and swag shops, starting with the worst.
Most teams in the NHL have nicknames, for better or worse. We have the Habs (Montreal) Buds (Toronto) and Blueshirts (New York Rangers), which are all timeless and cool. Then there’s the Bolts, otherwise known as the Tampa Bay Lightning. If you ask us, the rhyme with “Dolts” is too close. Thus, the Lightning coming out with a trite black jersey emblazoned with that alias was never a good idea. Their current blue and white home and white and blue away jerseys with the lightning bolt logo and Tampa Bay script are all right. Pushing the black, white an blue monstrosity on the paying public was unnecessary and quite simply ugly. For a team that has won a Stanley Cup and has employed current and former stars Ben Bishop, Victor Hedman, Steven Stamkos, Vincent Lecavalier, Brad Richards and Martin St. Louis, that jersey was just a bad, bad idea.