The NBA is going to go all Euro Soccer on us, and soon.
It was announced on Friday that the league will get the drop on the three other major sports leagues in North America, putting sponsorship logos on player uniforms in 2017-18. This is a move that could generate at least $100 million annually.
As we all know sports is business, first and foremost, and the estimated $100 million the ads could generate will keep the corporate bigwigs — and shareholders — happy into their dotage.
NBA to allow ads on jerseys starting in 2017. The Chicago Red Bulls, anyone? https://t.co/stEcRb5EVE
— Mashable (@mashable) April 15, 2016
Of course, commissioner Adam Silver had to blather on about the significance (to the league and the money men only) about the pot of gold at the end of the rainbow.
“I think the greatest impact will be on sort of this amplifying effect of a company choosing to associate directly with a team’s jersey, then going out and promoting that relationship in the larger market,” Silver said. “I think that will lead to greater engagement of our fans with these teams.”
If we were in charge (highly unlikely) these are the ads we’d put on our selected 10 teams.
For a team that regularly craps the bed, night in and night out, the good folks at Johnson and Johnson and their diarrhea relief product would be a perfect placement. In fact, the woeful Sixers lost veritable bowel control a total of 72 times this past season and an eye-popping 199 times in the last three seasons combined. There was definitely an odor to this team, one that we’re sure fans didn’t appreciate during one of the worst ever seasons by an NBA team. Only their 1972-73 predecessors, who went 9-73 all those years ago and the 2011-12 Charlotte Bobcats (7-59) had worse win totals. Johnson and Johnson, welcome to the City of Brotherly Love.